Since its advent, SEO in the Philippines has grown exponentially over time. One of the reasons for this is the rough competition between businesses who want to be #1 in Google’s search results, which to say the least, will skyrocket their visibility tenfold.
Multiple strategies are done in SEO — mainly combining all possible digital marketing strategies to get a favorable result. One of those strategies is listing your website details on high-authority sites.
There are a number of link building strategies that can significantly increase traffic on your website:
- Blog Commenting
- Profile Creation
- Business Directory/Business Listing
- Image Listing
- Content Curation
- Guest Posting
- PDF Listing
- Forum Posting
- Video Listing
- GIF Creation
- Infographic Listing
- Product Listing
- Business Review
- Location Listing
Blog commenting is the most used link building strategy. However, abuse of this strategy has led to it becoming spammy. Nonetheless, this strategy still helps a website’s ranking on most search engines. The challenge here is to look for authoritative and trustworthy websites that you can comment on and promote your brand, product, or service to.
How To Do Blog Commenting
Once you have found the perfect website that you can comment on, just write your thoughts about it. Keep it as clear and natural as possible. By doing this, it would help the webmasters to identify that your comment is not spam. Refer to the photos below for your reference:
Other Blog Commenting sites:
Profile Creation is one of the best ways for your website to gain traffic, rank for keywords, and increase the brand awareness of your company. Utilizing this kind of link building technique can definitely give you a backlink to your website — just make sure that you create your company profile in a high-quality, authoritative, and trustworthy website.
How To Do Profile Creation
Imagine creating a new Facebook or LinkedIn profile, but instead of your personal details, you use your company’s information. This will be most helpful if your website’s niche and the website wherein you are creating a profile is under the same category. For better visualization, see the examples below:
Other Profile Creation Sites:
Another possible way that you can list your website on the internet is by placing it on business directory sites. In fact, this is by far the most popular and effective way you can get a backlink from other websites. Always keep in mind that not all business directory sites are high-quality. It is important that you make sure that you only list your website to authoritative and trustworthy business directory sites.
How To Do Business Directory
It is true that business directory listing is the most detail-oriented kind of listing. You must fill out forms about your business and your own personal details as well. After filling out the required fields and sending it to the site, all you have to do is to wait for your listing to go live. However, with enough research, you can find a website where your listing goes live instantly after publishing it. Here are a few examples for your reference:
Other Business Directory Sites:
Image listing is one of the easiest and fastest ways to build backlinks. You only need to share your images that are relevant to your business or your website.
How To Do Image Listing
As mentioned above, it is easy to do this one. Just look for sites where you can share photos. Pinterest, Flickr, Behance, and Pixabay are some of the high-quality photo sharing websites where you can place your images. Below are a few examples:
Other Image Listing Sites:
Curating content is one of the best SEO marketing strategies available today. By promoting same-niche content from other websites, you help educate your community, establish credibility and trust, and potentially build relationships with other websites.
How To Do Content Curation
You just need an idea or information about the topic you are curating. You can insert a hyperlink to your website inside the curated content or a call-to-action at the end of the excerpted content for the readers to be enticed on clicking your link.
Other Content Curation sites:
Guest posting is the process of writing an article for the purpose of having it featured on another website. This greatly helps with your website traffic and brand awareness since it will be visible to a larger audience.
How To Do Guest Posting
First, think of a topic that would pique the interest of your target readers. When you have a topic that you want to talk about, start writing your article — whether it may be about your company, your latest product, or your service that you want to be featured. After writing it, make a list of webmasters that you want to offer your article to. Make sure that the webmasters on your list are under the same niche as your article. Then, curate your email pitch. Once you have done all these, send out your emails and wait for them to reply. Some webmasters are going to take some time to reply because of submission queues but if they love your article, expect to receive a reply from them sooner.
This type of listing is considered as the easiest way to submit your link to a website. Even without filling-up several questions/forms on a specific domain just to make your business appear.
How To Do PDF Listing
Create a document depending on the niche of your client/business, download it as a PDF and submit your attachment to a credible PDF Sites. Below are a few examples:
Forum posting is another way for you to acquire high-quality backlinks to your website. This requires building relationships with other users before attempting to provide your link. This is done in order for your link to not look spammy. In addition, keep in mind that your link will only have value in forum posting when people click on it.
How To Do Forum Posting
An example of a forum posting site is Reddit. This is where you can find users with different interests from all over the world. That is why it is a perfect place to put up your link. Here’s how you can do it:
As the name suggests, video listing is when you post videos featuring your business or website to video sites of the same niche. It can also be a website where users are free to share their own works. Real estate companies usually lean towards this kind of marketing strategy over other listing techniques. Examples of high-quality video websites are YouTube and Vimeo.
How To Do Video Listing
If your business already has its own Youtube channel, then this will be easier for you. Post your video on any video listing site and link your website as a source. If you’re not an expert on video editing, there are mobile apps or websites that can generate a video for you using only stock photos. Take a look at the examples below:
GIFs (Graphics Interchange Format) have been quite the trend for some time but aside from its comical purpose by being used for “memes”, it can also be used for SEO.
How To Do GIF Creation
This would work better if you already have a video that you can convert as GIF. It can be anything about your business. You can link your website as source as well but don’t forget the tags as this will act as your keywords.
People in the SEO industry are fully aware about the importance of using an infographic as a means to relay comprehensive information to readers. It can be a summary of the article itself. You can also list infographics just as how you do with images.
How To Do Infographic Listing
Infographic listing is as easy as image listing. There are websites that exclusively accept infographics. These are some examples:
Though most websites require your company’s details, some websites only require products and/or services. Users tend to search for the name or brand of the product they are looking for.
How To Do Product Listing
Listing your product takes effort. You shouldn’t be satisfied with just one product only, unless it’s in the website’s guidelines. Thus, opt to upload several of your company’s products on your list. This will result in a higher chance of searchability, for the products, and ultimately, the company. Refer to the examples below:
Reviews of your brand, product, or service can also help you increase your rankings in any search engines. All you have to do is to list your company to any business directory listings. Consider promoting your business listing to accumulate reviews and feedback about your company.
How To Do Business Review
Look for websites to post your review on. Websites where your business has no reviews yet would be more preferable. You can create a review page for your business and review it yourself or ask people you know to post their reviews. Scroll down for the example:
Location listing is a great way for users to find your business, especially those who are near you. Your business address is essential when doing this type of listing. Make sure that it is precise and accurate.
How To Do Location Listing
The process of creating a location listing is similar to that of a business listing. Your business details is necessary as well, but your business’ address is the most important data that is needed in this listing. These are some examples:
SEO is a very unpredictable process. It entails a lot of effort and hardwork in terms of experimenting, testing, and innovating strategies. This is why it is important that you are updated in Google’s neverending updates and changes on their algorithm. Nonetheless, as long as you comply with the rules and Google acknowledges your site as relevant, then the chances are high that your business will achieve its goals and be successful in the digital world.